Technology In The Sales Office

Enhancing Your Experience

Technology in sales officeWhile the majority of purchases can easily be made online today, when it comes to buying a home, nothing beats a trip to the sales centre! As builders, we recognize that choosing and buying the perfect home is a huge decision, and one that certainly won’t be taken lightly by you – or us. It’s our goal to provide you with all the information you require to make an informed buying decision. One of the best ways to communicate that level of detail is to create interactive displays that utilize the newest technology, which enhances the tools we use and the content we provide.

Your visit to a new home sales office should be engaging from the second you step through the front door. Upon entering and being greeted by reception, you’ll likely be asked to provide your contact information. This is an important part of the process as it allows us to add you to our database so we can reach out to you as additional pertinent information becomes available. We’re not looking to clog your email or contact you with unnecessary details. Our main goal is to ensure that we can continue to provide you with the information you need.

Your experience then continues as you make your way through the display area. It’s often difficult for new home shoppers to imagine what their future home and community will look like, especially when buying from plans. The impetus is on us to create an effective presentation in the sales office that will paint an authentic picture of what you can expect from your new home.  

Most builders recognize the power of virtual reality (VR). The VR experience begins with reasonably accurate renderings of your home, inside and out. These visuals can show you what the interior and exterior design of your home will look like in a way that can’t be described by words alone. The next level is to add an interactive component to all these visuals, which not only animates the material, but allows us to further engage you through an interactive kiosk.

That being said, the VR experience is not limited to displays, iPads and kiosks. There is also a lot to be said for the simplicity of a 3D site plan and/or building model that is used to give you better idea of what we intend to build. Built to scale, this method of display is also highly effective, and in fact, will likely never be replaced by fancy screens and the newest techie tool.

The main benefit of the correct use of technology in the sales office is to ensure that you don’t have to work too hard to imagine what your home will look like and what will make it the best choice for you. We want to anticipate what you need clarity on and provide that to you without you having to ask. If we achieve that, then we’ve done our job well.

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Brandy Lane Corporation
4580 Dufferin St., Suite 307
Toronto, Ontario
M3H 5Y2

Telephone: 416.636.4111

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